This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
Sword and the Script
FEBRUARY 2, 2022
HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.
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