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The Norman Axiom

Doctor Spin

Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902. Studies suggest that while competence garners respect, it can also lead to social penalties, such as envy and resentment.

eBook 52
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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

She served as a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University before becoming the director of the School of Journalism and Mass Communication at Kent State University. She held several leadership roles for PRSA, including chair of the College of Fellows and the Educators Academy.

Education 150
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An Ethical, Decision-Making Model to Consider

PRSay

Bowen , now an associate professor in the School of Journalism and Mass Communications at the University of South Carolina, found in 2002. In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005).

Ethics 146
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In Memoriam: Isobel Parke, APR, Fellow PRSA

PRSay

She was PRSA’s representative on the Council for Journalism and Mass Communications, as well as on two PRSA education commissions. In 2002, PRSA honored Parke with the David Ferguson Award for her outstanding contributions to the advancement of PR education. She was inducted into the College of Fellows in 1991.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Here’s the latest on Growing Social Now. What we covered.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120
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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. ”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) We constantly surveyed our audience in hopes of answering their biggest content marketing questions.