Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 150

Media Relations Media Print Software 150

Bianchi Biz Blog

JUNE 19, 2023

The most fun was a feature I wrote about the “Right to Repair” around 2004. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. At my desk, I just stared at the picture and started writing.

Transportation 94

Transportation Meeting Media Newspapers 94

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Why are public relations degrees so poorly regarded by practice? Another history lesson.

Industry 153

Industry Publicity Agency Community 153