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Should Highway Signs be Hilarious?

Mindful Marketing

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. About Tony Cuthbertson Tony is the co-founder of digital engagement agency, IMP Media.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107
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How to Get On in New Communications: Be Nice

ZudePR

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. What''s your strategy and advice for others?