Engage PR

OCTOBER 27, 2016

But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business. The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. We are BrewDog.

Strategy 111

Strategy Branding Brand Marketing 111

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life?

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

wiredPRworks

FEBRUARY 8, 2017

Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Will you be at MACE?

Marketing 40

Marketing Conference Meeting Social Media 40

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business.

Energy 68

Energy Corporate Travel Internal 68