Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4

Communications 115

Communications Publicity Survey Newspapers 115

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape.

Analytics 60

Analytics Viral Social Media Google 60

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60