Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. But I actually think that a growing generosity of inspiration is happening across sectors.

Communications 81

Communications How To Blogging Content Marketing 81

Mindful Marketing

JULY 26, 2019

.” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. million followers on Instagram.

Ethics 70

Ethics Consumer Reputation Corporate 70