Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. Learn more: press release , blog post. Onclusive has raised $21.4

Industry 89

Industry Media Technology Employee 89

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it. In my home.

Facebook 62

Facebook Twitter Skype Measurement 62

Stuart Bruce

AUGUST 17, 2015

Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year. The Government Communications Service (GCS) has just released figures that claim to show it has spent £330 million less last year compared to 2009-10, by making its campaigns more cost effective. Social media.

Government 60

Government Communications Advertising Advertising 60

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# John Cleese’s talk at the 2009 Creativity World Forum on creativity. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Measurement 40

Measurement Tourism Creativity Twitter 40

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. The question was: what is the importance of lists (specifically in social media), and how does one get on them? Comment on their blog posts. They get attention, that’s why.

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Are you taking full advantage of them?

Twitter 63

Twitter Facebook Measurement Blogging 63

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it. The answer: I didn’t do it by myself. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Social Listening: Text vs. Visual.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? stories, blog posts, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 20, 2010

I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. I have to remind myself to call her for research fodder.

Measurement 71

Measurement Conference Tourism Blogging 71

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Social Listening: Text vs. Visual.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. And that was it. That was supposed to be the story. So what’s new about you ?

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help? Wanna Subscribe?

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. Mark as read Approve comment Steff, Im absolutely fascinated by your story and blog. 1 We preach connections and relationships in social media, so it is very much about "who you know."

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

FEBRUARY 6, 2013

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008.

Writing 108

Writing Blogging Conference Creativity 108

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Facebook 106

Facebook Twitter Education Industry 106

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

Doctor Spin

DECEMBER 4, 2023

link] Confirmation bias in media reporting can perpetuate stereotypes and misinformation, influencing public opinion and policy decisions based on incomplete or skewed information. Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers.

Media 52

Media eBook Viral Construction 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52