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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. She was 67.

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Traditional Media: From Endangered To Extinct

Maxim Behar

As discussed below, the fate of printed books will be the same as the fate of print newspapers — it will just take some more time to go all digital. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media. It’s a matter of financing.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Page Society in preparation for a book on PR ethics.

Ethics 146
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How to Work Well With Others in the Workplace

PR Job Coach

Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! Watch how you communicate : How you say something is just as important as what you say. Their second book, "Life After College: 10 Steps to Build A Life You Love" ( [link] ) was published in early May 2014.

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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

We have been developing our brand, "M3 Communications." Some say the name "M3 Communications Group" is too long, but I developed it back then. Some may remember that in 2009, I wrote a book on Facebook, which was later published – "111 Rules." I stopped making such presentations back in 2009.

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What’s PR’s Role In The Media Interview?

ImPRessions - Crenshaw Communications

In a famous 2009 episode, televangelist Benny Hinn conducts a rare interview with ABC’s Nightline in which reporter Dan Harris grills him about his lavish lifestyle. Here it makes sense for a trained communications or legal professional to accompany any media spokesperson in a high-stakes interview, and journalists fully expect it as well.

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Tracing the measurement origins of PESO

PR Conversations

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. A book based on Don Bartholomew’s blog posts was published posthumously.