2009 Books Marketing 
PRSay
JANUARY 29, 2021
Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. She wrote numerous articles for PRSA publications and was the author of nine books, including “Women I Want to Grow Old With.” She was 67.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.
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Maxim Behar
AUGUST 14, 2024
If we make lousy products, they don't sell, receive a lot of criticism, aren't competitive, can't survive in the market, or don't have a good market share – we don't have a brand. We create the best products and the best services; we're great, we're innovative, and we're number one in the market.
Polaris
JULY 31, 2014
I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. What can social media marketing actually DO?”. I began using it to build relationships with other professionals in marketing and public relations.
Sword and the Script
NOVEMBER 1, 2016
Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.
PR Conversations
JUNE 28, 2020
The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. A book based on Don Bartholomew’s blog posts was published posthumously.
Sword and the Script
MAY 21, 2019
Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?
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