2009 Books Social Media 
Polaris
JULY 31, 2014
I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.
Maxim Behar
FEBRUARY 15, 2024
The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower. What’s left is only “paper.”
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Sword and the Script
MAY 21, 2019
Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.
Maxim Behar
AUGUST 14, 2024
We might be 55th in the market tomorrow if someone takes to social media and starts spreading falsehoods about us. First, we are publishers because a publisher's characteristic is owning media, and we all own social media. Second, we are all editors because we create content for these media.
PR Conversations
JUNE 28, 2020
The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. A book based on Don Bartholomew’s blog posts was published posthumously.
PR Job Coach
MAY 28, 2014
Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. This guest post come from Tori R. Terhune and Betsy A.
Waxing UnLyrical
SEPTEMBER 7, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.
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