Remove 2009 Remove Communications Remove Creativity
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

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Prezly

Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Lead product design and marketing.

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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

It’s hard to communicate. This is because traditionally, marketing and communications budgets are among the first to get the ax when times get tough. In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Who is “they”?

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?”

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%