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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. Faced with budget cuts, PR is a line item that is repeatedly scrutinized, and in-house PR professionals are not immune.

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Sharpen Your Problem-Solving Skills with Increased Quantum IQ

Stern + Associates

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. His boss realized he could tell a story and asked him to do a follow-up on the response to the iPhone story.

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Prezly

Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Multiple surveys show marketing departments , creative teams and PR and communications have all emerged from the pandemic with newfound respect from their peer’s in business.

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