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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 265
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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Gamification peaked in 2010, then went on a steady decline for several years.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Founded in 2016, Axios is an American news website that produces “smart, efficient news, worthy of your time, attention, and trust.” It’s very active on social media, especially Twitter.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113
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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. 6a) June 6, 2016: DOJ Rules on PR Newswire.

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How to Power a Public Relations Campaign with Instagram

5W PR

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram 158