Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. That doesn’t mean you can’t find some balance, as I wrote on these pages way back in 2010, PR isn’t a profession, it’s a lifestyle.

Survey 81

Survey Corporate Communications Financial 81

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Prohibition

MARCH 11, 2021

And so draws to a close the most perfect month that we’ve experienced since 2010 – calendar-ically speaking. We live for all-things creative here at Prohibition and video content is something that definitely allows us to get our creative juices flowing. On set with our client Interflora creating some exciting video content!

Transportation 62

Transportation Video Creativity Training 62

PRSay

MAY 7, 2021

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you. Applications are due May 25. Find details here.

Education 122

Education Technology Policies Leadership 122

Communications Conversations

DECEMBER 29, 2020

This message resonated with me personally, but also as someone who’s worked in the creative field for 25 years. It’s given me creative inspiration for 11+ years now! * Another creative outlet for me over the last five years. They were all things I did to scratch a creative itch. By writing this blog!

Industry 88

Industry Conference Creativity Training 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. This type of creative, highly effective activity makes a splash. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.

Branding 196

Branding Brand Reddit B2B 196

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular.

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular.

Meeting 60

Meeting Hotels Travel Local 60

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79

Banking Financial Advertising Advertising 79

PR Conversations

APRIL 27, 2017

We are hugely thankful for all his support since the Redux version of PR Conversations was launched in 2010. In 2010, Toni stepped back to allow the new Redux version of the site to develop. The site now has two principals, myself and Judy, after our previous Techster, Markus Pirchner, decided to refocus his life.

Blogging 58

Blogging Writing Pitching Storytelling 58

Contently - Strategy

MAY 7, 2020

In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. When making the case for content marketing internally, you want to focus on all the positives: potential, success, creativity. Be upfront about risk.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Doctor Spin

DECEMBER 26, 2023

I consciously strived to improve my English, and then, after ten years (2010–2020) , I called it quits. I credit this progress with something I call “clean thinking”—the unsentimental application of Occham’s razor onto the chaos of human existence. 3 Silfwer, J. 2023, November 17). Mental Models: How To Think Better—Faster. Cést la vie.

Leadership 52

Leadership Blogging Course Resources 52

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. That said, it’s a difficult balance between creativity and keyword use.

Google 110

Google SEO Engineering Measurement 110

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. PR pros know the target audience well and the influencers even better. Paid amplification provides a fast- track to them. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. In 2010, she traded timesheets for a suitcase and embarked on a solo trip around the world, starting her site, AngieAway.com , to document the journey. The selection process has evolved, too.

Hotels 120

Hotels Tourism Travel Pinterest 120

Communications Conversations

FEBRUARY 10, 2015

2: Very few Employer Brands get creative with visual assets–even though those same companies are clearly putting effort toward generating creative visuals on the “master brand” side. 3: Many Employer Brands seem to be playing by rules of 2010 instead of the rules of 2015. Remember posts like these?

Social Media 60

Social Media Branding Brand Media 60

Waxing UnLyrical

NOVEMBER 24, 2014

Why: In this very personal WUL post from 2010, I take a look at what, for me, makes Thanksgiving remarkable. In this guest post for Jeff Bullas , Aida Gadzo shares some creative Facebook contest ideas. A Decade of Thanksgivings. 5 Facebook Holiday Contest Ideas to Boost Your Sales. Give Thanks — To Your Employees.

Community 73

Community Facebook Resources Web 73

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010.

Communications 66

Communications Analysis Print Meeting 66

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ).

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ).

Data 120

Data Tools Google Examples 120

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity 93

Publicity Creativity Measurement Twitter 93

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota.

Meeting 77

Meeting Automotive Media Technology 77

Critical Mention

OCTOBER 27, 2018

Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now. Sam Zises is the Founder and CEO of [L]earned Media , a leading creative marketing agency based in NYC.

Interviews 79

Interviews Media Content Marketing Facebook 79

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.]

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 99

Publicity Facebook Twitter Measurement 99

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Click here to try reconnecting the live stream. | pts Settings.

Tourism 72

Tourism Measurement Blogging Twitter 72

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Colors — Stella Jang. .

YouTube 36

YouTube Viral Video Social Media 36

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? However, they wanted to amplify this positive WOM by bringing STA’s advocates online.

Travel 86

Travel Case Study Creativity Advertising 86

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 73

Conference Tourism Measurement Twitter 73

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Click here to try reconnecting the live stream. |

Construction 64

Construction Tourism Measurement Blogging 64

Waxing UnLyrical

OCTOBER 23, 2010

October 23rd, 2010 Tweet I can still remember my first tweet. Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical -- Topsy.com says: October 23, 2010 at 11:41 pm [.] How unbelievably ridiculous. Or pathetic. pts Settings. link] (esp.

Twitter 72

Twitter Measurement Tourism Social Media 72

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL!

Tourism 66

Tourism Measurement Twitter Facebook 66

Communications Conversations

MARCH 10, 2016

are the awesome people I get to create with, the creative push my role gives me and the opportunities I have to continue learning every day. This is a tough one for me but I think what might be most surprising for some is how creative my role is. I have the best creative team and we work super closely together which is so fun for me.

Creativity 60

Creativity Meeting Community Media Relations 60