2013 Measurement Media Relations Reputation 
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.
Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.
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Waxing UnLyrical
JANUARY 24, 2013
As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. It’s important that you are as prepared as possible.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. In particular, Hahn emphasises the importance of authentic, personalised messages.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. In particular, Hahn emphasises the importance of authentic, personalised messages.
ZudePR
MAY 31, 2015
“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do.
Stephen Waddington
SEPTEMBER 29, 2021
Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Managing relationships with media is only one area of practice. This relates the previous point about earned media.
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