Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data!

Print 60

Print Media Travel Wireless 60

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. But should we worry about our lack of metal at Cannes?

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. All it takes is a creative team, a willingness to take risks, and serious commitment to PR.

Branding 136

Branding Brand How To Storytelling 136

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. How has the industry changed over the years?

Healthcare 0

Healthcare Creativity Consumer Government 0

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Branding Brand Reputation 49

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. As an industry, how can we continue to improve PR measurement?

Measurement 137

Measurement B2B Google Financial 137

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. We’re digging into many different industries and working with all areas of a business to help solve real world business problems. Read the free State of the Media 2016 Report today!

Technology 120

Technology Industry Storytelling Strategy 120

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. But AI is not just in your consumer life. It will affect every industry, and redefine the future of work, business, and society.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

FEBRUARY 23, 2016

What drew you to the PR industry? The PR industry has delivered everything I was looking for when I set out looking for a job in 1996! I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report!

Analytics 120

Analytics Agency Newspapers Community 120

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Social Media Internal International 78

Maxim Behar

MAY 12, 2021

BAPRA Bright Awards are the most prominent awards in the PR industry in Bulgaria that have been held for 11 years now. The creative projects, with which M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. But AI is not just in your consumer life. It will affect every industry, and redefine the future of work, business, and society.

Financial 52

Financial Conference Agency Resources 52

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. Check out Cision’s free “State of the Media 2016 Report!” What drew you to the field of public relations? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR in High Definition

JANUARY 17, 2017

In an age where many rural areas still struggle to get broadband speeds of over 2Mbps , our industry is often guilty of looking at the ‘latest and greatest’, which runs the risk of turning us into a London-centric hype factory, rather than grounded thinkers with a pragmatic understanding of the here and now. Self-warming shoes ?),

Technology 48

Technology Automotive Retail Banking 48

Communications Conversations

MARCH 29, 2019

Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry. While at Padilla she developed innovative PR programs that garnered outstanding results for multiple clients across several industries. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 26, 2016

Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Branding 60

Branding Brand Content Marketing Film 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Check out Content Tips for Adding Creativity in More Conservative Niches. Being able to identify what is or isn’t newsworthy to a particular audience is an art you should master. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60