2016 Consumer Publicity Radio 
PRSay
DECEMBER 22, 2021
Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Will consumers remain loyal or take their business elsewhere?
Marketwired
FEBRUARY 4, 2016
If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. [By Jason Mollica]. Now, or in 2020.
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Barokas
MAY 5, 2017
According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. And then we can focus on the other ‘t’ word – trust.”. Let’s do our part.
The Proactive Report
MAY 27, 2017
newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” ” Pew Stateo f the Media 2016.
The Proactive Report
FEBRUARY 24, 2017
That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.
PR Conversations
MARCH 8, 2016
.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016. New York City.
Cision
MAY 16, 2017
It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. This growing device mesh leads Gartner’s list of strategic technology trends of 2016.
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