Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. Check out Cision’s free “State of the Media 2016 Report!” You might study liberal arts or journalism – a PR major is certainly not required.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. They are actively trying to stay connected with the industry and making an impact in the classroom.

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution? Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Thomas is a passionate leader aspiring to work in the sports industry.

Sports 0

Sports Leadership Internal International 0

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016).

Training 65

Training Ethics Data Analysis 65

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. The Basic Plan comes with access to: Dozens of on-demand courses from industry experts.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Check out Content Tips for Adding Creativity in More Conservative Niches.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. The Wall Street Journal reported last month that 14 percent of U.S. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Create an explainer series.

Storytelling 40

Storytelling Branding Brand Journalism 40

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. They mainly focus on industry news (i.e. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 94

Agency Trends Marketing Survey 94

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. How has the PR industry changed in recent years? When HIPPEAS — a new organic chickpea puff — was planning to enter the U.S. wasn’t enough.

Film 120

Film Creativity Branding Brand 120

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. Tech evangelist covering high-growth industries.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. my day is somewhat at the mercy of the marketing industry. On distraction-fighting habits) Writing my goals in my journal daily. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 7, 2016

Industry, professional online communities or forums: 20%. There’s a growing body of research suggesting doodling sparks creatively. Top 5 Challenges Facing B2B Marketers in 2016. According to a survey of 266, the top challenges facing B2B marketers in 2016 are: Building market share: 62%; Innovating products or services: 59%.

Survey 60

Survey Marketing B2B Infographics 60

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Mark My Words

DECEMBER 29, 2015

2016 will be about responsibility. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. In an industry plagued by accusations of reckless gambling an ounce of responsibility would be welcome. Forget authenticity. Irresponsibility will be punished.

Journalism 60

Journalism Wikipedia Film Interviews 60

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Why Journalistics? .

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Why Journalistics? .

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. My degree and early work was in broadcast journalism. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Ironically, the PR industry continues to define success (and get paid) for the quality and quantity of news coverage its practitioners generate. Peter Himler (@PeterHimler) January 13, 2016. Instagram), while others have done so through their creative and prolific media output, e.g, Jimmy Fallon’s Instagram Feed.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48