Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. The Solo PR Pro main event offered plenty of learning opportunities and allowed independents to share and interact with colleagues who are independent, employed and in a wide range of industries.

Conference 40

Conference Crisis Community Crisis Communications 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This is a guest post by Courtney Lukitsch. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. PR predictions for 2022: 10 industry pros weigh in (Muck Rack). PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Read the free State of the Media 2016 Report today! It’s present in every industry.

Technology 120

Technology Industry Storytelling Strategy 120

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Create an explainer series.

Storytelling 40

Storytelling Branding Brand Journalism 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Branding 48

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Mora Communications

AUGUST 3, 2016

He hadn’t locked down distribution, so part of the PR out reach was to interest distributors as well as to begin to build a name for himself in the industry. . Be creative. Remember effective PR is effective storytelling. Remember less is more. Be persistent. Follow through . Treat the media with respect.

Film 40

Film Internal International SEO 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution? Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Listen to the conversations happening in your industry and see what new opportunities exist.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain. But it can be done.

Consumer 49

Consumer Branding Brand Reputation 49

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Thomas is a passionate leader aspiring to work in the sports industry. Logan is passionate about public relations and shows commitment to furthering our industry.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A follow up blog post by PR 2.0

Community 150

Community Creativity Content Marketing Infographics 150

Cision

DECEMBER 2, 2016

market this year — it was joining the extremely competitive “better for you” snack segment, which saw 879 new product developments in the first half of 2016 alone. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Branding Brand 120

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

APRIL 4, 2016

The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry. They’re thinking about it as a key storytelling device. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way).

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JANUARY 2, 2019

The idea was to create transparency across the industry and help freelance creatives negotiate. A few years ago, publishers were so tricked by Facebook’s BS video metrics and promises that they fired half their writing staff in the great “ pivot to video ” tragedy of 2016.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Influencer relations will further blur the line as PR pros may be looked at to balance earning the attention of industry influencers and paying for sponsored content or promotion campaigns.

Social Media 92

Social Media Marketing Media Creativity 92

Beyond PR

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Whitepapers. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. — Kevin C Hartman (@KevinCHartman) July 14, 2016. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Podcasts are great for the delivery of credible information and analysis, and storytelling. Ted Seward | Carrot Top Industries , Inc. Creative employee communications. Jennifer Tomlinson | Qorus Software. Marketing PSTD.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. No other people are captured because they were moving too quickly.

Ethics 52

Ethics Communications Print Television 52