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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers. adults, compared to 49 percent for television. Greg Beaubien is a frequent contributor to PRSA publications.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Radio is still a popular medium.

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.

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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. So, how will public relations be thought of by then? [By Jason Mollica]. Now, or in 2020.

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Why Nadiya Hussain’s Great British Baking Show Win Was So Emotional

Mark My Words

Mashed When Nadiya Hussain won The Great British Bake Off, in the words of the Radio Times, “She became a household name when she reduced Mary Berry – and millions of viewers – to tears.” In addition to her frequent television appearances, she’s written four children’s books, five cookbooks, three novels, and a memoir.