Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018
Onclusive
APRIL 12, 2018
Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing? Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.
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