Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. In early 2020, Practice Fusion paid the government $145 million as part of a settlement in which the electronic-medical-records company admitted to soliciting and receiving kickbacks from Purdue.

Crisis 167

Crisis Ethics Publicity Marketing 167

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview.

Product Launch 105

Product Launch Travel Interviews Writing 105

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 03.01.2021. Mr. Behar, your name appears in so many capacities, achievements, and titles over the years… Who are you, indeed?

Local 52

Local Writing Social Media Interviews 52

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. It successfully engaged the local community in a range of activities for youngsters and adults living with a disability. ITV West Country reported on the day which brokered valuable partnerships for local families.

Sports 52

Sports Film Local Exercises 52

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 103

Marketing Content Marketing Advertising Advertising 103