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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Happy New Year.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. I figured I was going to have some time without income,” he says recalling March 2020.

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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

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How to Prepare a PR Crisis Plan

Prohibition

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

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Maxim Behar for Capital Newspaper: The Crisis Have Made Us Better Experts

Maxim Behar

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "