PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Automoblog came along in 2014 and AutoVision News in early 2020.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. Personalisation.

Writing 71

Writing Pitching Study Data 71

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. However, you still have the problem of credibility.

Publicity 82

Publicity Small Business Advertising Advertising 82

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. The top 11 crises of 2020. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. This month, June, marks seven years working full-time for local newspapers. years covering local communities and later business.

Meeting 96

Meeting Report Automotive Real Estate 96

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. How would you recommend graduates from the class of 2020 get hired and get ahead? I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

MARCH 15, 2021

The PRCA Census for 2020 showed 12% non White professionals in the industry. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. But more than anything else it is representation.

Google 119

Google Data Government Social Media 119

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways.

Ethics 69

Ethics Social Media Travel Writing 69

Victorious PR

FEBRUARY 22, 2023

Introducing Authority Creator Victorious PR was started in 2020, and our CEO grew it to a seven-figure business in just the first year by word of mouth alone. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. Gain the trust of your target audience.

Real Estate 52

Real Estate Course Pitching Education 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. How to get featured in top publications and podcasts — Learn to successfully pitch a journalist and write a successful pitch to get into top publications. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

AUGUST 1, 2019

During interviews, I give them challenging scenarios to think though that could happen on social media. What’s the one social media trend you have your eye on as we head into 2020? Finally, you’re increasingly showing up on the speaker circuit locally and nationally. Short-form content, like what’s blowing up on TikTok.

Social Media 60

Social Media Media Video Meeting 60

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told. approach on disinformation — especially when it comes to Russia.

Government 133

Government Conference Education Exercises 133

Flatiron Communications

DECEMBER 22, 2020

I thus find myself in a quandary, torn between offering an interview/story idea to a news outlet pre-determined to be receptive to the message, while avoiding those that would not be. — Facebook's Top 10 (@FacebooksTop10) December 17, 2020. Are there signs of life in the local news ecosystem?

Journalism 41

Journalism Local Facebook Report 41

Flatiron Communications

JANUARY 7, 2021

I thus find myself in a quandary, torn between offering an interview/story idea to a news outlet pre-determined to be receptive to the message, while avoiding those that would not be. Jay Sekulow — Facebook's Top 10 (@FacebooksTop10) December 17, 2020. Are there signs of life in the local news ecosystem?

Journalism 36

Journalism Local Facebook Report 36