Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. And this year, the new West Hall adds 1.4

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. 2) Propel hits 50 customers in 2020. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 98

Meeting Media Training Automotive 98

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. Paul Holmes has written about this issue.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. What story or stories are you most proud of?

Transportation 96

Transportation Meeting Report Automotive 96

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. The price tag was $17.8

Tools 98

Tools Survey Pitching Analytics 98

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 140

Instagram Technology Resources Employee 140

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. Paul Holmes has written about this issue.

Interviews 60

Interviews Agency Industry Measurement 60

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020.

B2B 177

B2B Case Study Enterprise Resources 177

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. — Frank Strong (@Frank_Strong) April 29, 2020 10.

Company 99

Company Survey Pitching Report 99

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. What advice do you have for PR people that want to pitch you? Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 91

Technology Software Resources Pitching 91

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Once ‘matched’ a chat will open and you can work together to set up that interview. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. billion in 2020. Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. The company is based in Warsaw, Poland and was acquired by the SEO vendor Semrush in 2020.

Software 98

Software Study Pitching Analysis 98

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.

Automotive 129

Automotive Mobile Technology Hotels 129

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Also don’t get crappy if I don’t respond to your pitch. I am the VP of Content, Wrecked Media Group.

Groups 97

Groups Meeting Automotive Media 97

NewsWhip

MAY 26, 2020

When we pitch a client or industry, we make sure we know the space they work in so that they trust that they’re getting a true strategic partner if they hire us. BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? Why draw attention to a negative story that isn’t resonating?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL. monthly | 30-40 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic.

Report 52

Report Trends Media Infographics 52

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic.

Report 40

Report Trends Media Infographics 40

Bianchi Biz Blog

FEBRUARY 7, 2022

The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. What advice do you have for PR people that want to pitch you?

Automotive 91

Automotive Meeting Report Policies 91

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62