Remove 2020 Remove Interviews Remove Storytelling Remove Technology
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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. But what can we expect in 2020? DOOH is hot.

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” With earned media, “It’s about credibility,” she said. “If

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97
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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board.

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Reaching Out is Key: How I Entered the PR World

The Hoffman Agency

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest. By Reanna Griffith, Intern.

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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.