Stern + Associates

NOVEMBER 2, 2023

“The purpose of marketing is to drive profitable, incremental growth,” explains Lecinski, winner of the Kellogg School of Management’s 2022 Outstanding Professor of the Year award. “To To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

JULY 2, 2024

PRophet adds Google AI models Stagwell (NASDAQ: STGW ), the parent company of the PR technology startup PRophet , has added large language model (LLM) capabilities from Google to a range of products, including PRophet. This is the first PR technology company I’m aware of to partner with Google for generative AI.

Print 124

Print Newspapers Google B2B 124

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 120

Software Pitching Ethics Technology 120

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

Wadds Inc.

JUNE 19, 2023

It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. This includes bias, copyright, privacy, and misinformation. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 105

Publicity Policies Training Engineering 105

PR in High Definition

JANUARY 26, 2022

The end of last year seemed somewhat of a blur with the scramble to finish off campaigns, deliver end of year reports, start prepping for 2022 and not to mention personal planning for the holidays. So, for some, keeping abreast of technology news last month may not have been a priority. Not to worry though, we have you covered.

Privacy 62

Privacy Technology Google Video 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 102

Privacy Google Advertising Advertising 102

Practical Law Construction

OCTOBER 12, 2022

Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. An obligation of confidentiality might be an express term of the arbitration agreement, or a term implied by law, or it might arise in equity, and ‘privacy’ can also be protected in tort.

Construction 97

Construction Telecommunications Privacy Travel 97

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”. Technology doesn’t sleep.

Communications 119

Communications Crisis Internal International 119

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

Writing 189

Writing Communications Marketing B2B 189

Practical Law Construction

APRIL 20, 2022

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. It replaces the Electric Vehicle Homecharge Scheme (EVHS) from 1 April 2022. But challenges remain….

Government 52

Government Mobile Data Local 52

Buzzstream

OCTOBER 30, 2024

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. In those cases you see them link to Plausible’s data policy on their privacy policy pages. Therefore, their homepage, data policy, and privacy explanation pages get a lot of links. It’s a signal of manipulation (aka buying or link exchange ).

Analysis 114

Analysis SEO Data Software 114

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. But when they took a longer view, they did find an impact. “We

Analytics 40

Analytics Crisis Data Measurement 40

Konnect Agency

MARCH 16, 2021

Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in. Because of the state and local regulations tied to the pandemic, restaurant operators were required to make changes to streamline or enhance off-premise and contactless capabilities. The result?

Consumer 59

Consumer Retail Community Mobile 59

NewsWhip

SEPTEMBER 3, 2021

Netflix made headlines with rumors that it may be entering the game space as early as 2022. Apple announced new technology that will scan iPhones for child sex abuse images on all U.S. This has immediately created privacy concerns among security researchers who worry this could lead to misuse by governments looking to surveil citizens.

Company 78

Company Publicity Google Government 78