PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Improved measurements prove PR’s business impact.

Trends 184

Trends Video B2C Measurement 184

Agility PR Solutions

JULY 1, 2024

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] (..)

B2B 115

B2B Study Report Marketing 115

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 98

Marketing Advertising Advertising Agency 98

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

Agility PR Solutions

NOVEMBER 18, 2024

The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025?

Industry 98

Industry Marketing Agency Strategy 98

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The post 5WPR Shares Insights from Possible Miami 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. The festival celebrated campaigns that pushed boundaries and dared to be different.

Creativity 78

Creativity Technology Print Trends 78

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Family Recipes Brought to Market and Tweaking Traditions A heartwarming trend at the show was the presence of family recipes scaled up for commercial success.

Trends 78

Trends Retail Trade Shows Ethics 78

5W PR

JANUARY 9, 2024

As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience. This flexibility allows brands to cater to diverse consumer preferences and capture a broader market share.

Retail 78

Retail Trends Policies Consumer 78

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Customer Acquisition: One of the standout discussions at iGaming NEXT 2024 centered on the escalating costs of customer acquisition facing operators. Reach out to brainstorm your next campaign.

Trends 78

Trends Technology Customer Service Analytics 78

5W PR

JANUARY 3, 2024

CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Understanding what’s currently captivating consumers will guide product development and marketing strategies. Defining goals Clearly outline objectives for participating in CES 2024.

How To 78

How To Analysis Resources Trends 78

5W PR

MAY 14, 2024

2024 PsyCon was a monumental gathering, underscoring the rapid growth and transformative potential of the psychedelic industry. Beyond Conventional Medicine: Transformative Therapies At PsyCon 2024, it was evident that psychedelics are reshaping the concept of medicine.

Healthcare 78

Healthcare Conference Financial System 78

5W PR

JULY 1, 2024

Anncy Rowe, Global CMO at StriVectin , was a key speaker on the “Marketing: Navigating The Maze, Avoiding the Money Pit” panel and shared the importance of product transparency with their loyalists. “At The post Uplink Expo New York 2024 Beauty Trend Report appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Report Trade Shows Consumer 88

Prowly

AUGUST 30, 2024

It allows in-house marketing teams and PR agencies to manage contacts, pitch journalists , and publish stories on behalf of their businesses or clients. While this may not be a concern for in-house teams of marketers, PR professionals in agencies can find this to be a dealbreaker. TRY PROWLY FOR FREE What is Prezly?

Tools 104

Tools Software Pitching Analytics 104

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. Why This Matters for Brands For beauty brands, staying ahead of these trends is essential for maintaining relevance in an ever-changing market.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

5W PR

MAY 17, 2024

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). AI’s Impact on the Workforce: Another critical discussion point was AI’s role in the cybersecurity job market. On one hand, AI introduces new security threats.

Conference 78

Conference System Training Technology 78

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For more information, visit www.buzzstream.com.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 99

Marketing Radio Automotive Television 99

Buzzstream

JANUARY 26, 2024

The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. The rules begin in February 2024, but not for everyone. February 2024 – There are no major penalties at the start. June 1, 2024 – Bulk senders must have implemented one-click unsubscribe.

Google 133

Google Guidelines SEO Reputation 133

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 112

Healthcare Survey Brand Branding 112

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 100

Marketing Crisis Local Internal 100

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 68

Marketing Pinterest Radio Instagram 68

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., Paul Hardart, clinical professor of marketing, NYU Stern School of Business: “Number one, I’d say, is to focus on your information hygiene — just like you talk about sleep hygiene. Be pretty disciplined about the sources you will believe and not believe.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

Konnect Agency

OCTOBER 28, 2024

In 2024, we predicted everything from election-year chaos to the rise of Olympic trends, shrinkflation woes, and the ever-evolving role of AI. So as we peer into the eyes of 2025, we’re excited to step confidently into the new year and embrace emerging opportunities that can help amplify marketing strategies and reach new consumers.

Trends 52

Trends Marketing Travel Engineering 52

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Wadds Inc.

AUGUST 14, 2024

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. Economic data is difficult to find to help understand the health of the corporate communications and public relations market. Wage growth fell from 5.8%

Publicity 98

Publicity Marketing Data Analysis 98

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Money has become very expensive, and markets are incredibly volatile. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. We live it.

Ethics 52

Ethics Sports Agency Consumer 52

Prohibition

JULY 3, 2024

New exhibitors Imbibe featured many new exhibitors, most of whom are new to the market and still seeking on or off-trade success. These brands were eager to discuss opportunities to elevate their brand further, highlighting the importance of strong marketing and PR strategies for driving greater media awareness.

Sports 62

Sports Trends Consumer Retail 62

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Look for increased adoption of cryptocurrency and blockchain technology in niche markets. Niche markets and targeted products will flourish.

Consumer 78

Consumer Ethics Trends Mobile 78

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. So, let’s get into the impact of the Link Spam Update in June of 2024. This is a big problem these days, with link marketplaces and guest post agencies trying to produce content as quickly as possible.

Google 62

Google SEO Tools Examples 62

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators.

Big Data 78

Big Data Technology Industry Data 78