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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

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Juneteenth 2024: The Enduring Fight for Equality and Justice

PRSay

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth. Enhance employee engagement.

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ICON 2024 Preview: Melissa Etheridge on Storytelling, Authenticity and Connecting With Audiences

PRSay

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? 16 at this year’s PRSA ICON in Anaheim, Calif.

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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. You just keep being who you are… The most powerful thing our community did was to come out.”

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes.

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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented.