Agility PR Solutions

NOVEMBER 13, 2024

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense.

Strategy 98

Strategy Marketing Meeting Consumer 98

Agility PR Solutions

APRIL 28, 2024

Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for businesses to implement video content in their marketing strategies to improve ROI ASAP.

Video 98

Video Trends Industry Marketing 98

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 108

Video Strategy Marketing Consumer 108

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR.

Energy 72

Energy Consumer Social Media Leadership 72

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability.

Trends 78

Trends Retail Trade Shows Ethics 78

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 135

Trends Communications Conference Leadership 135

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The post 5WPR Shares Insights from Possible Miami 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Enterprise 78

Enterprise Advertising Fashion Advertising 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Highlighting innovation CES 2024 is a platform for innovation.

How To 78

How To Analysis Resources Trends 78

5W PR

JULY 1, 2024

Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued. SOURCES: [link] [link].

Trends 88

Trends Report Trade Shows Consumer 88

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 132

Survey Social Media Consumer Media 132

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

OCTOBER 22, 2024

Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded More prospective customers downloaded gated content in 2023 than the year prior. Content is consumed on average 31.2 Gated content consumption was up 14% compared to 2022 and 77% since 2019.

Study 122

Study B2B eBook Marketing 122

Burrelles Fresh Ideas

MARCH 19, 2024

As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 92

Travel Trends Tourism Transportation 92

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 100

Marketing Tourism Local Government 100

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 100

Marketing Crisis Local Internal 100

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 66

Marketing Pinterest Radio Instagram 66

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18.

Consumer 85

Consumer Social Media Education Advertising 85

Prohibition

JULY 3, 2024

This shift is largely driven by Gen Z consumers who are prioritising healthier, alcohol-free options post new-year. This indicates a growing consumer appetite for vibrant, tropical soft drinks, which brands should consider when developing new products and negotiating venues and retailers.

Sports 62

Sports Trends Consumer Retail 62

Agility PR Solutions

MARCH 27, 2024

It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging and outreach efforts are legally above-board. Consider that, in 2024, consumers […] The post The legal checklist: Ensuring compliance in your PR and marketing endeavors appeared first on Agility PR Solutions.

Marketing 103

Marketing Consumer Communications Branding 103

Prowly

AUGUST 30, 2024

It allows in-house marketing teams and PR agencies to manage contacts, pitch journalists , and publish stories on behalf of their businesses or clients. While this may not be a concern for in-house teams of marketers, PR professionals in agencies can find this to be a dealbreaker. See for yourself if the tool meets your needs.

Tools 104

Tools Software Pitching Analytics 104

PRSay

NOVEMBER 13, 2024

How do you protect and promote such a storied brand like Disneyland and the Disney legacy while also keeping it fresh and relevant for today’s consumers? I always say we’re blessed with an abundance of riches. We have so many wonderful stories to tell.

Branding 66

Branding Brand Internal International 66

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators.

Big Data 78

Big Data Technology Industry Data 78

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., Paul Hardart, clinical professor of marketing, NYU Stern School of Business: “Number one, I’d say, is to focus on your information hygiene — just like you talk about sleep hygiene. Be pretty disciplined about the sources you will believe and not believe.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Community Consumer Interviews 78

Konnect Agency

OCTOBER 28, 2024

In 2024, we predicted everything from election-year chaos to the rise of Olympic trends, shrinkflation woes, and the ever-evolving role of AI. So as we peer into the eyes of 2025, we’re excited to step confidently into the new year and embrace emerging opportunities that can help amplify marketing strategies and reach new consumers.

Trends 52

Trends Marketing Travel Engineering 52

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78