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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

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5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. trillion in 2026. By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases?

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Transparency and Trust: The Role of ESG Reporting

Presspage

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026.

B2C 73
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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. It’s an issue that is radically changing internal and external communications.