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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 86
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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

How To 102
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

The report contains plenty of insight for anyone working in marketing or public relations. 1 An Internet connected world by 2026. It’s fuelled by developing markets, notably India. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2

Publicity 122
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Effective PR Tips for Cannabis Brands

5W PR

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Through those two, they’ll be able to get a better understanding of how consumers are learning about the business and the buying journey.

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Don’t Panic: 7 Steps to Take If Your SEO Rankings Dropped

Contently - Strategy

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website. After a while, it hits page one in the SERP.

SEO 55
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EV charging infrastructure – progress and challenges

Practical Law Construction

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). Not all charging networks are accessible to consumers.