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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 86
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5

Publicity 122
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Transparency and Trust: The Role of ESG Reporting

Presspage

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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Don’t Panic: 7 Steps to Take If Your SEO Rankings Dropped

Contently - Strategy

While these measures are still relevant, step 6 is even more important given Google’s focus on quality content created for humans (not machines!). Ask the Content Strategist: FAQs about search rankings What role do social media signals play in search rankings?

SEO 55