Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. For brands with some advertising budget, the paid media world offers more choices and power than ever before. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60