Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 97

Agency Automotive Company Mobile 97

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. ” In other words, for larger agency networks and holding companies, growth is far more sluggish than within substantial midsize firms.

Agency 259

Agency Creativity Internal International 259

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Branding Brand 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Your social media agency can help you develop conversion ads. billion by 2025.

Social Media 59

Social Media Agency Media Pinterest 59

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Social Media 118

Social Media Video Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Lara O’Reilly | @larakiara. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

AUGUST 30, 2023

Utilizing sponsored ads Amazon offers various advertising options, including Sponsored Products and Sponsored Brands, which can help increase visibility for the products and drive traffic to the Storefront. Incorporating influencer marketing Partner with influencers who align with the brand to promote the Amazon Storefront to their followers.

Mobile 78

Mobile Advertising Advertising Social Media 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. With a competitive show like CES, you can’t leave your success to chance.

Automotive 69

Automotive Mobile Technology B2B 69

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets.

Trends 159

Trends Mobile Advertising Advertising 159

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. I researched top Twitter influencers, read and retweeted their content.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Branding Brand Storytelling 256

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. For marketers with a strong international presence, this is good news. Facebook’s a mobile giant. Regional Growth. Looking Forward.

Mobile 60

Mobile Facebook YouTube Video 60

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Others, like Australia, are more casual and freewheeling and feature wide-open markets in most cases.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 85

Automotive Agency Tourism Mobile 85

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends. 1) Internet marketing trends. 2) Social media mobile trends.

Trends 84

Trends Marketing Mobile Web 84

Prohibition

SEPTEMBER 15, 2021

After testing the feature, Instagram has now followed through with its new advertising feature. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. This offers users a new way of advertising through the platform and will be another tool to utilise to showcase products.

Social Media 62

Social Media Trends Marketing Media 62

5W PR

JULY 18, 2023

Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity. This foundation will shape the brand’s online presence and guide its future marketing efforts. To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized.

Branding 78

Branding Brand Engineering Analytics 78

Shift Communications

MAY 4, 2017

Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Only time will tell; one data point doesn’t make a trend.

Facebook 107

Facebook Video Mobile Advertising 107

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. Advertising Benchmarks. Social Media Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Shift Communications

DECEMBER 16, 2014

The nature of how people use LinkedIn is changing, so it’s time for marketers to update their LinkedIn tactics to stay ahead of the curve. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Keep an eye on paid advertising options.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. What drove the interest in paid media?

B2B 79

B2B Social Media Company Marketing 79

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. They do not include Messenger, WhatsApp, Instagram, tbh, or other acquisitions.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

FEBRUARY 1, 2018

Mobile Users. Facebook stopped publishing its mobile-only user data in early 2017; we use multivariate logistic regression to estimate the percentage of their mobile and mobile-only users based on the previous 7 years of data and their current overall user base. Ad Revenue. What Do These Results Mean?

Facebook 92

Facebook Mobile Advertising Advertising 92