Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. Anyone that fills up their tank is a captive audience.

Software 129

Software Analytics Technology Video 129

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 102

Survey Marketing B2B Content Marketing 102

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 102

Interviews Publicity Technology Social Media 102

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. click any image for higher resolution). 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

The Resolution Blog

APRIL 9, 2019

What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Solo PR Pro

MARCH 29, 2022

There are also many learning channels online, such as Google Analytics Academy (which is free!), You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Follow subject matter hashtags and experts on social media.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

.” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. To heighten creativity. To increase PR, marketing, and advertising industry knowledge. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends.

Trends 120

Trends Leadership Small Business Analytics 120

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. Third, the data analytics on the backend isn’t just for journalists.

Survey 103

Survey Report Media B2B 103

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Beyond PR

NOVEMBER 10, 2016

However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. 6. It Can Lead to Useful Analytics. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Branding 40

Branding Brand Local Instagram 40

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. For example, your brand can create a positive image by allowing your representative to become a speaker at an event. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media Radio 79

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Marketing turns to creative to stand out from the clutter .

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. content marketing (64%). white papers (36%).

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 103

Marketing Content Marketing Advertising Advertising 103

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 76

B2B Facebook Advertising Advertising 76

NewsWhip

APRIL 28, 2021

David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. The intersection of media relations, social media, & content creation. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. That is just part of the job description for a media relations specialist. A digital/social media star. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

MARCH 19, 2018

Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards. Click To Tweet.

Survey 73

Survey Trends Communications Storytelling 73

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. 6) Is Creativity a Skill or Talent?

Content Marketing 60

Content Marketing Survey B2B Google 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. A content marketing junkie, he’s a copywriter at heart but with a secret jones for analytics. “How?

Communications 81

Communications How To Blogging Content Marketing 81