Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. The Earned Media Paradox. Reputation Management is no Longer The Primary Goal of PR.

How To 223

How To Marketing Storytelling Measurement 223

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API.

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 52

Financial Content Marketing Marketing Banking 52

5W PR

APRIL 11, 2023

Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Content and social media capabilities followed close behind. It’s seen as far more than media relations.

Agency 223

Agency Survey SEO Social Media 223

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Damn near every marketer uses email as a marketing channel.

How To 145

How To Content Marketing Banking Advertising 145

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

AUGUST 16, 2017

Media and Public Relations. Media and Public Relations with Foundation Year. Media and Public Relations with Professional Practice Year. Media and Communication (Public Relations) (CIPR accredited). Marketing (Advertising and Public Relations. Public Relations, Media and Marketing.

Course 112

Course Publicity Journalism Advertising 112

Mindful Marketing

JULY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. without knowing the sport.

Sports 110

Sports Banking Financial Advertising 110

NewsWhip

NOVEMBER 18, 2021

Over the past few years, Instagram has turned into a media giant. From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . In terms of type of advertisements, a quarter of the focus came in the form of fashion deals.

Instagram 78

Instagram Brand Branding Fashion 78

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Interviews 50

Interviews Marketing Financial Insurance 50

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

PRSay

NOVEMBER 19, 2018

The day the bank called your loan. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Give one sentence each to the problem, the solution and the result, and you have a mini parable that can help you make your point in an ad, lead or any other media spot.

Storytelling 147

Storytelling Case Study Writing Banking 147

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Also spent time at Bolin Marketing in Minneapolis. Holly’s one of those folks who started in marketing right at the beginning of social media. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Meet people where they are.

Social Media 108

Social Media Conference Media Corporate 108

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Looking Ahead: What Does This Mean For You?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Christopher S.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. One of the great things about financial content marketing is that many topics are up for grabs.

Financial 79

Financial Banking Content Marketing Writing 79

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Social media, messaging, streaming and video conferencing have become utilities during lockdown.

Tourism 118

Tourism Fashion Retail Travel 118

Mindful Marketing

FEBRUARY 22, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Green bumps, black specks, white fuzz. Few food companies have the mettle to play with such fire, but one known for flame-broiling and often flagrant marketing does: Burger King.

Advertising 65

Advertising Advertising Film Banking 65

Communications Conversations

SEPTEMBER 13, 2019

And, the marketing approach he’s taking seems to be working, from what I’ve heard and read. One quick glimpse at his social media feeds and you can see quite cleary that Kris is all about giving back. So the guy advertises a lot? So does Wells Fargo and you’re still banking with those thieves! ??

Real Estate 60

Real Estate Marketing Case Study Banking 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. This post explains why.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. One of my clients is a bank with branches scattered all over Arizona. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. One of my clients is a bank with branches scattered all over Arizona. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 192

Marketing Content Marketing Data Social Media 192

Solo PR Pro

JANUARY 14, 2020

2) If you're coming from the news media you are probably used to being overworked and underestimating your value. – Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Or do your own.

Insurance 110

Insurance Insurance Banking Groups 110

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. To the rest of the team, I was just traditional media relations. I worked on the account for a month and secured multiple media hits for our restaurant client at the onslaught of the pandemic.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40