Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Retail Travel 118

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. If I dig into this particular chart, those spikes were caused by 4 big media hits. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? My favorite social media platform is…Facebook. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. I truly believe that social media is the greatest thing to happen to PR. Measurement! They created a persona and made her into a social media star. It was brilliant.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 4) Media Relations: Proven Ways to Get More Out of It. Think press releases are dead?

Blogging 106

Blogging Content Marketing B2B Social Media 106

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. I oversee all ABX marketing, public relations, social media and sales. Why do you care about Social PR?

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Are your followers going to see photos or other media they don’t see anywhere else? The future of digital and social media in government comms. Why: “Our mission is to educate about measurement best practice. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. ” 4.

Banking 42

Banking Writing Social Media Strategy 42

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., ” And you know what I say to that? What say you?

Communications 40

Communications Conference eBook Facebook 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Agility is the media database owned by PR Newswire.

Technology 12

Technology Software Company Marketing 12

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one!

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

DECEMBER 13, 2022

The clue is in the name, reactive digital PR is being reactive to the media and making your campaigns relevant to the news agenda. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

DECEMBER 12, 2017

“Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Sales is driven and measured by one metric, closed business – revenue. 14) Tips for social media differentiation. “I

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. The app (previously Bytedance) has grown steadily after acquiring its U.S.-based based rival Musical.ly

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. A good number of predictions struck me as highly probable in 2019. My own predictions are included at the bottom.

Social Media 92

Social Media Marketing Media Creativity 92

Cision

MAY 14, 2015

The proliferation of owned media. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Brad Marley | Yelram Media. Are you active on social media (at least the top one or two platforms where your audience spends time)? Media coverage progresses. Also, media outlets like Forbes are expanding their contributor network. Every employee needs media training.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52