Advertising Communications Pharmaceuticals Social Media 
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.
ISEBOX
OCTOBER 19, 2016
It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? No more excuses for avoiding social media in healthcare communications. What gives?
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PRSay
AUGUST 17, 2023
A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).
PRSay
MAY 9, 2023
Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.
ISEBOX
NOVEMBER 23, 2016
In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. What was her corporate communications team thinking? Time will tell. presidential election.
Shift Communications
NOVEMBER 20, 2017
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. Media and publications. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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