Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates).

Media Relations 232

Media Relations Marketing Media Fashion 232

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

JULY 2, 2018

The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. Here are several key points the experience taught me: Act ethically and stand for something bigger than yourself. Department of Defense (DOD).

Communications 113

Communications Public Affairs Conference Exercises 113

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Branding 40

Branding Brand Local Instagram 40

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Karen Freberg

FEBRUARY 16, 2018

We wanted to something that would cover ALL aspects of writing for the “digital first” world for advertising, public relations, and strategic communications world. They have their own Marketplace where you can create your own content for class, share it with the community, and implement this into your classes.

Writing 40

Writing Exercises Advertising Advertising 40

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it.

Social Media 62

Social Media Trends Media Guidelines 62