Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Maybe that social media ad was a flop. As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Activate Employees on Social Media” tip sheet now! Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. Give our services a try.

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials.

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Blending earned and paid media. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s the well-known press release and media kit. All that content points to an underlying mantra: “be the media.” User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 110

B2B Consumer Marketing Survey 110

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page.

Google 91

Google LinkedIn Facebook Twitter 91

Journalistics

SEPTEMBER 10, 2021

You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 73

Survey Trends Communications Storytelling 73

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 31, 2017

If your organization sponsors posts or boosts social media content, this is a good business case for including digital breadcrumbs back to your content hub. Tips for inviting raised hands: Advertising on your own platform. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Beyond PR

MARCH 17, 2016

Social Media Marketing. This channel has drastically changed the way we communicate and doesn’t show any signs of slowing down. For businesses, social media provides a means to communicate directly and honestly with audiences.

Marketing 40

Marketing Small Business Web Nonprofit 40

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Share your post liberally on social media. 5) Invite relevant media to truly exceptional webinars. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40