Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. and consumers want to be free to move from place to place over space and time. I promise.

Wireless 150

Wireless Analytics Data Trends 150

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Meet people where they are. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm. Mistake #6: Words, words and words.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Globally, a third of people watch more videos on their mobile devices than last year. . Are your videos mobile-friendly? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

Mobile 60

Mobile Public Affairs Government Local 60

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Stern + Associates

JUNE 25, 2014

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed.

Leadership 103

Leadership Strategy Energy Advertising 103

Mark My Words

JUNE 9, 2017

Stories have become ‘content’, news organisations have become ‘platforms’ and yesterday’s long read has been shrunk to tiny newsfeeds crawling relentlessly across the bottom of our screens or popping up on mobile as we walk along the street. Advertising can no longer shape perceptions about a brand to the same extent.

Advertising 60

Advertising Advertising Consumer Mobile 60

Shift Communications

DECEMBER 23, 2015

Corporate jargon and unexciting news? Make it Mobile . If your content isn’t optimized for mobile, it will go nowhere. Americans are consumed by their phones (I, for one, am guilty as charged). Want those active mobile users to share your brand’s message? When you think about a press release, what comes to mind?

Mobile 60

Mobile Social Media Analysis Strategy 60

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. This period corresponded with the rise of mobile networks and devices. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

DECEMBER 2, 2021

The adage of “if you build it, they will come” does not apply in the new mobility space. Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. There is simply too much competition for attention, too much noise and too much confusion in the marketplace.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Big, big mistake. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Mobile 40

Mobile Advertising Advertising Facebook 40

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

MaccaPR

JULY 20, 2015

Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country. What makes it unique from, say, Instagram, Flickr or Vine is that Snapchat is entirely mobile-based. Now, it’s all about snapping. McDonald’s U.S.

Branding 48

Branding Brand Marketing Mobile 48

wiredPRworks

AUGUST 2, 2016

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? Some people are cynical of mobile games as a fashion. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 192

Marketing Content Marketing Data Social Media 192

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

AUGUST 7, 2015

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. What does this mean for your content?

Measurement 40

Measurement System Blogging Facebook 40

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 80

Agency Automotive Mobile Local 80

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Search algorithm doesn’t penalize for publish date. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. We’ve used different types of personal finance experts for a credit union with “traditional” members and a money-saving app geared to the mobile millennial set, naturally. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Contently - Strategy

FEBRUARY 1, 2019

Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. What do all those services have in common? Constant ads. ” Tobaccowala said, “They’re desensitized.”

YouTube 112

YouTube Instagram Ethics Film 112

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. Which Brings Us to Problem #2: Your giveaway might actually be an illegal lottery!

Creativity 71

Creativity Video Interviews Blogging 71

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40