Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

JANUARY 10, 2019

Or leverage the personal data that people are so up in arms about? Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! This sounds straight-forward, but it’s not.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. PR can help create a positive perception of your brand in the minds of consumers. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR? What has stayed the same?

Real Estate 120

Real Estate Agriculture Local Technology 120

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp? Well, Twitter has just teamed up with Foursquare to tag locations in tweets.

Twitter 120

Twitter Social Media Retail Groups 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 259

Google Digital PR Mobile SEO 259

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The PESO Model and a Data-Driven Approach to Communications. Meet people where they are. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Presspage

MARCH 13, 2018

He says: The brand managers who are best at their jobs are data driven from the start. Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. Brand advocacy is one of the best methods of social media marketing.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. How do you get into those data points earlier? She’s conveying just how engrossing gaming can be, but for me, it also suggests the consuming nature of mobile devices. Talk to Us!

Trends 84

Trends Marketing Mobile Web 84

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. It’s why much of the local and regional media is on its knees. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Branding Brand 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Branding Brand 52

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR 20/20

OCTOBER 30, 2018

Sample session concepts include: Data: The Fuel That Powers AI. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Artificial Intelligence for Advertising 101. On Tuesday, July 16, we will host the Opening Night Meetup at a local restaurant between 6:30 and 8:30 p.m. Networking and Entertainment.

Conference 45

Conference Marketing Case Study Hotels 45

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. They share that data freely (not all of it) with each Youtube channel. Local citations are a great way to link to your business online. Being an online marketer, it’s up to you to find new and more effective ways to market your brand.

YouTube 116

YouTube Branding Brand Video 116

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Data points drive press. Often companies have surveys or case studies that contain great data points. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JUNE 18, 2019

33) “I write speeches and press releases and talk to the media on behalf of the state’s chief fiscal officer about revenue, unclaimed property, government payroll data and other topics.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 147

Employee Print Writing Survey 147

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? That’s where ‘Stories’ come in. Source: Ad Age.

Branding 48

Branding Brand Marketing Mobile 48

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 64

Google Digital PR Mobile SEO 64