Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 118

Trade Shows Content Marketing Conference Marketing 118

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 121

Communications Crisis Internal International 121

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 98

Media B2B Groups Conference 98

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. Your audience isn’t all people. It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Your Audience Is Probably Your Customer.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing be nimble. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. PR and communications predictions.

Marketing 171

Marketing Employee Content Marketing Media Training 171