Contently - Strategy

JUNE 6, 2024

It can be targeted, specific, and personalized in a way that traditional advertising simply can’t. Advertising is a way to get customers to remember your name; content marketing helps them understand what you can provide them. One such example could be financial institutions publishing tax estimation calculators ahead of Tax Day.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Longer Videos.

Instagram 120

Instagram Video Branding Brand 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. For example, your personal story may be one of triumph over tragedy. Click To Tweet.

Branding 156

Branding Brand How To Storytelling 156

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The best example sits in China. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 16, 2017

As an example. So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Examples include what Taco Bell has done for new products like Spicy Chicken Cool Ranch Doritos Locos Tacos and every lip gloss introduced by Kylie Jenner. We like this example from Dunkin’ Donuts on National Donut Day. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

ReimaginePR

AUGUST 15, 2016

For example, let’s say you’ve created a brand voice that resonates well with your audience. People don’t trust soul-less corporations. For example, ask them which logo or color scheme they prefer. For example, if you’re revamping the product with the rebrand, make sure that your current customers know how to use it.

Employee 120

Employee Social Media Education Branding 120

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Branding 70

Branding Brand B2B Exercises 70

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. Bottom line, if it’s not authentic, it will probably fail. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Branding Brand 225

Bianchi Biz Blog

JANUARY 7, 2021

Mark also recognizes that to succeed, Company B’s corporate communication staff needs some focused support – from a PR firm that specializes in the automotive OEM supplier PR sector and can bring automotive experience, insight and contacts, as well as senior strategy and flawless execution. Let’s look at my favorite real-world example.

Agency 97

Agency Automotive Company Mobile 97

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. This will be the strongest, most successful use of video advertising and has already been shown to enhance engagement. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. For example, car cleaning enthusiasts will see posts on their organic feed featuring hashtags such as #carcare and #carcleaning. Story content should in someway link to the feed post.

Video 62

Video Social Media Instagram Media 62

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. For example, urge them to visit your website to download your free, relevant ebook. Storytelling Techniques: Formatting Your Brand Video. Video is an essential part of your content marketing strategy. Create a Call to Action.

Video 120

Video Strategy YouTube Marketing 120

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

MaccaPR

MARCH 12, 2019

Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers.

Agency 54

Agency Healthcare Interviews Insurance 54

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Take Nerdwallet’s investing newsletter as an example.

Financial 79

Financial Banking Content Marketing Writing 79

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

MARCH 22, 2016

Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? The recent industry consolidation doesn’t bode well either.

Survey 60

Survey System Trends Small Business 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. There’s no better example of this than the Holocaust. the examples we’ve shown here are testament to that. If you’re struggling too, talk to someone.”

Instagram 120

Instagram Examples Branding Brand 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 73

Survey Trends Communications Storytelling 73

Landis PR

JULY 31, 2023

Linda shared the example of Muck Rack’s new PressPal.ai Solid storytelling, writing and editing skills are still very much in demand. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97