ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Breakthrough creative.

Agency 421

Agency Creativity Advertising Advertising 421

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Agility PR Solutions

MAY 26, 2021

There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target audiences. Effective branding involves strategic advertising and presentation to potential customers. […].

Strategy 98

Strategy Branding Brand Advertising 98

5W PR

JUNE 14, 2024

Efficiency Automation of routine tasks frees up employees to focus on more creative ideas and strategic initiatives, enhancing productivity and innovation in PR campaigns. PR professionals help demystify the complexities of AI, presenting it as a beneficial tool rather than a threat.

Publicity 88

Publicity Analysis Healthcare Tools 88

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. This means connecting with the right analyst and having a finely tuned presentation that will make an impact.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising. According to Ms.

Sports 110

Sports Advertising Advertising Survey 110

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Branding 90

Branding Brand Marketing Ethics 90

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati.

System 78

System Technology Banking Community 78

Flack's Revenge

JULY 11, 2018

It’s backlight shines an eerie glow on the presenter’s lower face. More than just selling laundry detergent, the presentation is about emotion, story arc, and transformative life experience. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

5W PR

NOVEMBER 24, 2022

Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

ImPRessions - Crenshaw Communications

MAY 31, 2018

Additionally, the PR team’s efforts must align with marketing, advertising, and sales departments, all under a unifying set of business aims. Great PR carries a creative license. As we noted in last week’s post , the creative PR pro is a powerful PR pro. Creative thinking is the edge that helps rise above the rest.

Creativity 136

Creativity Reputation Advertising Advertising 136

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The report presents this data in quartiles (nearly). Try our services.

Survey 98

Survey Trends Marketing Creativity 98

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. That is fair and right. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. We also like the idea of a presentation fueled by a live quiz or poll that engages the audience in real time and invests them in the outcome.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

APRIL 11, 2023

Paid social media advertising is another route to reach a wider audience. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Buchanan PR

JULY 24, 2024

The Unsponsored Project takes away free advertising power from bigger brands and gives the power back to athletes. The Unsponsored Project is a creative way to help the athletes and the Bandit Running brand. This presents a compelling narrative of empowerment and fairness in the sponsorship model.

Sports 59

Sports Financial Fashion Engineering 59

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 124

Measurement Creativity Analytics Groups 124

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To heighten creativity. To enhance presentation skills. Presentation Blogger. To increase PR, marketing, and advertising industry knowledge. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159