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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Most of them are using AI for some internal work.

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PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive.

Ethics 75
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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

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PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive.

Ethics 40