Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Social is branding, but unlike traditional advertising—it’s more human. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Moorman directed the research. Respondents also said just 18.9% Finally Warming up to Mobile.

Mobile 60

Mobile Study Marketing Survey 60

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. A PR persona can help PR professionals tailor communication strategies to effectively engage with individuals who share similar communication behaviours. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Buzzstream

JUNE 5, 2024

We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. There are also asset-less digital PR strategies that include pitching quotes to journalists. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. I know that can be hard for PR people to hear.

Company 113

Company Interviews Print Pitching 113

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. Paul: Let’s do that. Let’s talk about today.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) advertising). Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48