Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Reference: Redmond, J., Some of these relationships may result in mentors or allies that you can count on when needed.

Internal 208

Internal International Ethics Journalism 208

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

MARCH 3, 2020

They’re also moments in which we’re not traditionally being advertised to and many times the host will incorporate a personal anecdote or experience using the product, so it makes the ad more memorable and personable. . Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. Another word for paid media is advertising.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was conducted for the ANA by USC Annenberg.

Media 83

Media B2B Survey Advertising 83

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Do know your prospective employer’s business inside out. . Don’t burn any bridges. Not even one.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance.

Measurement 198

Measurement System Data Technology 198

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Don’t look for free advertising. Isn’t this more time-consuming?

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Mindful Marketing

FEBRUARY 4, 2024

Messages with obscure or secondary meanings, such as those with popular culture references, unconventional sign legend syntax, or that are intended to be humorous, should not be used as they might be misunderstood or understood only by a limited segment of road users and require greater time to process and understand.” Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Deirdre Breakenridge: A few years ago, your team coined the term “PRTech” and championed the development of its ecosystem. How has the space changed since then? Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Paid media is advertising. Shared media generally refers to social media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Leave out skills, hobbies and references. Lastly, if they want a reference they will ask.

Real Estate 129

Real Estate Education Fashion Interviews 129

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. – print advertising. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Mark My Words

JUNE 15, 2018

So, if you look at the values, I think the penny dreadfuls of journalism back in the late 1800’s, 1900’s there was scare headlines in huge print,always focusing on minor news; lavish use of pictures and imaginary drawings, faked interviews, misleading headlines, pseudo-science and a parade of false learning from so-called experts.

Policies 60

Policies Industry Newspapers Interviews 60

ISEBOX

SEPTEMBER 15, 2016

Find one or two great examples of their work, and reference that work in your personal email to them. A good example would be: Hi David, I wanted to reach out and ask you to take a look at our press release (linked below) about the new snowmobile my company, Polaris is about to start advertising. That accident was crazy!

Skype 70

Skype Sports Writing Advertising 70

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. And I mean that word GUILTY because someone had to approve the following pitch.)

Social Media 40

Social Media Interviews Pitching Media 40

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews. 16% on marketing analytics. “As 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

AUGUST 3, 2016

You can only speak in acronyms so long , but a good Game of Thrones reference can take you from potentially-deleted email to response. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). You want to know a dirty little secret? Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

AUGUST 11, 2018

Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. At least in the B2B space, sales and marketing have never been more aligned. Stunts are hard to replicate.

Marketing 70

Marketing B2B Pitching Advertising 70

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity Measurement LinkedIn Small Business 70

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Prohibition

APRIL 13, 2023

If necessary, you can extract the audio from the video and edit it to remove any visual references. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Repurposing videos into podcasts is relatively easy and cheap to complete.

Video 62

Video Infographics Social Media Instagram 62

Polaris

AUGUST 19, 2014

Brands market their products using a variety of tactics, including advertising, sales promotion and social media. Another questionable practice is the use of advertising value equivalency (AVE) to determine the value of PR. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. You aren’t the only one competing for your audience’s attention. So how can you set your brand apart? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). 8,000+ likes. 640+ comments.

Social Media 60

Social Media Product Launch Instagram Media 60